Emergence: Featured by Vogue in past 4 days. Momentum: Available across price points, runway presence at Gucci. Commercial: Excellent - corduroy is familiar fabric, works for all ages, available at all price points, easy to produce.
Corduroy is experiencing a revival as consumers seek texture and tactile interest in their wardrobes. Opportunity: Stock corduroy in both classic (camel, brown, navy) and trend colors (sage, rust, burgundy). Wide-wale corduroy in overshirts and jackets performs particularly well with male customers 25-45. Fine-wale corduroy trousers appeal to women seeking alternatives to denim. Price corduroy 10-15% above comparable cotton items to reflect perceived quality.